Driving Left - Limassol

Driving Left is an international intelligence firm providing insights on new media from a cross-cultural perspective. Our analysis is based on the idea that technology and culture have a reciprocal relationship, and how this affects marketing, communications, and public relations. We specialize in how new media is transforming social norms and how this can benefit brands. We have expertise in how new media tools are being used in different countries, particularly Japan, and can provide our clients with access to local specialists, entrepreneurs, and businesses. Founded in 2008 by Paul Papadimitriou when he moved to Japan, Driving Left has offices in Tokyo, Geneva, and Limassol.